Improving your Shopify store’s SEO using proven Shopify SEO best practices is one of the best ways to bring free, long-term traffic to your business. Unlike ads, SEO works 24/7 and helps potential customers find your products without spending money on marketing.
If your Shopify store is not getting enough visitors or ranking on Google, this guide will show you exactly what to fix — step by step — by following practical and up-to-date Shopify SEO best practices.
Why SEO Matters for Your Shopify Store
A fully optimized Shopify store helps you:
- Rank higher on Google
- Attract targeted buyers
- Increase store authority
- Reduce ad costs
- Boost sales organically
SEO is the most powerful long-term strategy for any Shopify business.
Top Shopify SEO Best Practices You Should Follow
1. Optimize Your Product Titles
Your product titles should contain:
✔ main keyword
✔ product type
✔ unique feature
Example:
Wrong: “Classic Shirt”
Correct: “Men’s Classic Cotton Shirt – Slim Fit”
2. Write SEO-Friendly Meta Descriptions
A good meta description should include:
- primary keyword
- product benefits
- a call to action
Example:
“Shop the best cotton slim-fit shirt for men. Soft, breathable, and available in all sizes. Order now.”
3. Use Keywords Naturally in Your Product Descriptions
Avoid keyword stuffing.
Use the keyword:
- in the first paragraph
- in the middle
- in image alt texts
- in the URL
4. Improve Shopify Store Speed (Very Important for SEO)
Google ranks fast websites higher.
Slow websites lose ranking, traffic, and conversions.
Here is a detailed guide to imrove Shopify store speed, it may help you to boost your store speed and help your buyers enjoy best experience.
5. Optimize Your Images for SEO
Do this for every image:
- Use WebP format
- Use descriptive file names
- Add keyword-rich ALT text
Example ALT text:
“women’s leather handbag black – premium quality”
6. Create SEO-Optimized Blog Posts
Blogging helps you target keywords that product pages can’t.
Write articles like:
- “How to choose the right product for ___”
- “Top mistakes beginners make in ___ niche”
- “Best tools for Shopify beginners”
You’re already doing this — great job.
7. Use Internal Linking
Internal links help:
- Google understand your site
- Users read more content
- Store rankings improve
Link articles, categories, and product pages naturally.
8. Fix URL Structure
Use clean URLs like:
/products/womens-leather-handbag
Avoid:
/products/item12345
/collections/all/products/long-url-with-15-words
9. Build High-Quality Backlinks
Backlinks boost your domain authority.
You can get them from:
- guest posts
- niche forums
- Quora answers
- social media profiles
- press releases
10. Use Shopify SEO Apps
Helpful apps:
But apps alone cannot fix everything — expert support might be needed.
Common SEO Mistakes
Most beginners make these mistakes:
- Using generic product descriptions
- Ignoring image optimization
- Writing no meta descriptions
- Overusing keywords
- Using slow themes
- No alt texts
- No blog content
- Not hiring help when stuck
If you fix these, your store will already outperform 80% of beginners.
Recommended SIP (Simple SEO Improvement Plan)
1st day: Optimize titles + meta descriptions
2nd day: Add alt texts + compress images
3rd day: Improve store speed
4th day: Write 1–2 SEO-focused blog posts
5th day: Build 3–5 backlinks (Quora, Pinterest, Reddit)
Repeat weekly → traffic increases → better rankings → more sales.